Knowledge Business Marketing

Four Stages Of Sales Funnel Applied To Your Business

By differentiating the stages of a sales funnel you will help you understand your business better to generate more revenue. In this blog we will talk about 4 stages of the sales funnel.

What is a sales funnel about?

A sales funnel is the set of steps that a prospective client must take before completing a purchase or other conversion act. The nature of the process, a huge number of potential consumers enter the selling funnel, but only a few make it to the final stage and complete a purchase, it is commonly referred to as a funnel. When potential clients progress to the following step, it typically signifies they are more committed to acquiring your product. It is critical to understand each step of the funnel in order to determine where your potential clients are leaving your funnel before purchasing your goods.

What Are The 4 Stages of the Sales Funnel?

Sales Funnel StagesAwareness

During this stage, your potential consumers may become aware of problems they were unaware of and realistic solutions to them. When potential clients see your brand and learn about what it has to offer, they become more aware of your company. This might come from your website, search results, a tweet, a Facebook post, or something else different.

They are not ready to buy at this time, but they know where to go when they need a service that you provide.


Interest is the stage at which your possible consumers are actively seeking a solution to an issue. At this point, individuals may be conducting research, comparing goods, or determining what solutions are available for resolving their problem. While customers are conducting research, it is critical for your company to provide the information they require to help them make their final selection. Make sure the material is appealing and keeps people visiting for more.

At this point, people may subscribe to your email newsletter, follow you on social media, or save your video channel. You don’t want to rush the sale on them at this point since you’re still developing their trust in your product.


Your potential client is ready to buy or book a service at the decision stage of the sales funnel.

At this point, your product must look to be the greatest option for them. Is your product getting more positive feedback and testimonials? Do you have any package selections or bundles? Is there a coupon code or free shipping available? Push your potential clients through this step of the funnel by sending offers and special packages to your email subscribers or providing a discount code to video channel subscribers.


At this point, the potential consumer has decided to proceed with your product and make a purchase. The objective at this point is to make finalizing the payment as simple as possible. It is necessary to be flexible with your payment alternatives and to provide a mode of payment that the majority of your target audience can use.

This is also the stage at which you attempt to keep your new customer by presenting a tempting offer that will attract them to return. Maintain their satisfaction by assisting them with their new purchase with newsletters, special offers, accessories, or tech assistance.